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2MISSION Maximizing Value from Ad Tech
Our mission is to provide consulting and technology services that enable media companies to MAXIMIZE value from investments in ad tech
Observations of global trends show how difficult it is becoming to harness value from ad tech
- The number of digital marketing tech-solutions is doubling every year
- This increases the complexity in choosing the right ad tech and integrating it with other solutions
- The ad tech costs more than the media spend in programmatic ad trading
- Staff turnover is increasing making it harder to develop teams to drive successful ad tech adoption
There is a real competitive advantage for media companies that get it right.
Global Trends
“Ad
technology services cumulatively captured 55% of programmatic revenue while
publishers captured the remaining 45%”
“The
number of technology solutions in the digital marketing space has been doubling
every year since 2011. There were 3,874 solution in 2016”
“Staff turnover in the advertising industry is higher than related industries and is growing at a faster rate, with the gap increasing 10% in the past year”
News
Traffic Software partners with a leading buy side trading desk to provide end-to-end testing services for programmatic trading.
Full visibility and control over all systems in a programmatic transaction.
Increased testing robustness and reduced time to market